Mission
Empower every bizav fueling transaction to be direct, transparent, and fairly priced.
Vision
Redefine the global bizav fuel market through an open, data-driven marketplace that repatriates margins to fuel suppliers and allows dynamic supply and demand.
JetFuel Direct is Europe’s first marketplace linking fuel suppliers straight to business-aviation operators with zero intermediaries.
Dave Diulus
Co-founder & President
Dave Diulus
Co-founder & President
Diulus brings over 35 years of aviation industry experience, and comes from FlightAware where he served as Director of Sales Enablement Prior he served as President of UVair Fuel, and COO of Universal Weather and Aviation Diulus specializes in Aviation Business Growth with a focus on operations, data and analytics.
Ed Wassom
Co-Founder & CCO
Ed Wassom
Co-Founder & CEO
Wassom focuses on creating added-value initiatives, customer retention programs, and strategic business development. He has worked with Jeppesen, ARG/US, and Universal Weather and Aviation. He often presents at aviation associations, committees, and advisory councils. He holds degrees in computer science and business management.
Steve Woods
CO-FOUNDER & COO
Steve Woods
CO-FOUNDER & COO
Steve Woods is a seasoned business leader with a strong track record of shaping and executing strategies that drive performance across Sales, Supply, Technical Development, and Customer Facing Operations. With a hands-on approach to leadership, Steve brings a deep understanding of how to translate strategic vision into action.
Craig Middleton
Director EMEA Sales
Craig Middleton
Director EMEA Sales
Craig Middleton is an innovative aviation entrepreneur and strategic leader with over 15 years of experience in private aviation, operations, and airport development. As Founder and CEO of TopJet Aviation and Director of Aviation at Bequia Air, he drives excellence, customer focus, and innovation across the global aviation and travel sectors.
Henna Haroon
Consultant/CMO
Henna Haroon
Consultant/CMO
Henna Haroon is a senior marketing executive with over 18 years of experience leading global brand, digital, and go-to-market strategies across aviation, energy, and technology. As Founder of Henna Haroon & Associates, she helps organisations transform complex markets into growth through strategic positioning, innovation, and data-driven storytelling.
Mike Midkiff
CO-FOUNDER & CTO
Mike Midkiff
CO-FOUNDER & CTO
During his 15-year tenure at NetJets, Midkiff was a key manager throughout the company’s most aggressive years of growth. He spent 10 years in ARG/US envisioning and developing multiple SaaS products prior to the company's sale to SGS. He's consulted for several early-stage companies whose business models depend on the design and functionality of their management operating systems.
